The Own A Colour campaign by Dulux to ‘sell’ the 16.77 million colours on a computer screen to raise money for UNICEF raised £51,000 on its first day when it was launched on 29 September this year.
For a minimum donation of £1, any colour can be bought via www.ownacolour.com, with every pound raised donated to UNICEF.
Dulux and UNICEF have partnered to sell off the naming rights for every single one of the 16.7 million colours that the average monitor, laptop, tablet and Smartphone screen can display.
UNICEF is the world’s leading organisation focusing on children and child rights, with a presence in more than 190 countries and territories. They work with local communities, partners and governments to ensure every child’s rights to survive and thrive are upheld.
You can choose a colour that’s trending, a colour near to one recently purchased by a celebrity supporter, or simply your favourite colour.
One happy customer is UNICEF Goodwill Ambassador Sir Roger Moore.
“I am the proud new owner of a shade of blue, which I have named Swedish Blue”, said Sir Roger.
“It is the colour of the Swedish flag, the homeland of my very wonderful and very beautiful wife, Kristina, and not far off the cyan blue that represents UNICEF. Both Kristina and UNICEF are extremely close to my heart.”
The two colours that are special to me are the shades of blue used in my Juniper-ash logo. I have called them Pleasure and Satisfaction because that is what running my own successful Juniper-ash Decorating business brings me.